The Safety Hire You Keep Missing Is Already on Your Jobsite

Brady Keene
Co-founder, COO and Head of Safety

At a glance
- BLS projects roughly 19,200 safety openings each year. US colleges produce about 1,100 safety graduates annually.
- One in four current safety professionals are expected to retire in the next decade.
- There is no single source of talent that closes this gap.
- Companies that combine multiple pipelines, intentional development, and modern tools will be better positioned to staff the next decade. The ones waiting on one clean fix will not.
The math does not work
The demand for safety professionals is outpacing the traditional pipeline. BLS projects around 19,200 safety openings each year, while US colleges produce about 1,100 safety graduates annually. At the same time, one in four current safety professionals are expected to retire in the next ten years.
Even if every safety program in the country expanded tomorrow, the numbers still would not close. College enrollment is under pressure broadly, and pulling from the trades is not a clean fix either because the trades are short too. Moving a foreman into safety may solve one seat, but it opens another.
The trades felt this shortage early. Safety is feeling it now. Companies trying to solve it with a single lever are going to keep losing.
What each pipeline actually gives you
New graduates bring current regulatory knowledge, formal training in hazard recognition, and comfort with the kind of data and tools the role is moving toward. What they usually do not have yet is field judgment or the credibility that gets a crew to stop work. That takes time, repetition, and a good mentor.
Experienced tradespeople are often the opposite. The credibility is there on day one. The technical layer, including regulation, incident investigation, documentation, and analytics, has to be added. When it works, it can work fast because the field instincts are already in place. The cost is real though. You are pulling someone your projects depend on, and you are filling their old seat while developing them into a new one.
Career changers are one of the most underused groups. Former military, EMS, environmental professionals, and operations managers from other industries often bring organizational skills and decision-making experience that transfer well. The risk is jobsite credibility, which has to be built through exposure, humility, and consistency.
Internal promotions from other roles in the company, such as coordinators, schedulers, quality, or operations, can also work. These people already know your processes, your clients, and your culture. That shortens onboarding significantly. What they usually need is technical depth and structured support.
The companies getting this right are running all four pipelines at once. They hire new graduates. They identify field leaders who may be able to transition into safety. They recruit from adjacent fields where the instincts transfer. They build relationships with college programs before they need to hire from them.
Where companies get this wrong
A few patterns show up repeatedly.
Companies treat development as a one-time event, such as a course, a certificate, or a week of shadowing, instead of a multi-year process. They promote someone into a safety seat without giving them the time or support to actually grow into it, then wonder why it did not work. They hire from one pipeline because it worked once, then ignore the others.
They also underinvest in the senior safety leader who is supposed to be developing everyone else. That person is often buried in meetings, paperwork, incident follow-up, and project demands. By the time mentoring shows up on the calendar, there is no capacity left.
That is the quiet killer. Development does not happen if the person responsible for it is underwater.
Technology changes what these people can cover
The other half of the equation is capacity. A safety manager used to spend much of the week chasing observations, writing reports, building toolbox talks, answering repeat regulatory questions, and trying to turn messy field input into something useful.
That work is changing. Field reports can now be captured by voice, photo, or short video and returned in a structured format. Regulatory questions can be answered with citations. Hazard photos can be analyzed through energy-based frameworks and connected to controls. Toolbox talks can be built around the actual risk patterns showing up across active sites. Analytics can be surfaced through a question instead of another spreadsheet.
None of this replaces the safety professional. It reduces the administrative weight around the role. That matters because judgment is still the scarce resource.
When the routine work becomes lighter, one experienced safety professional can cover more ground. A newer professional can become useful faster. A tradesperson moving into safety can close the technical gap with more support. A career changer can learn within a more structured system. An internal promote can build confidence while still having backup on the regulatory side.
Technology does not solve the talent shortage by itself. But it does change the productivity curve of the people you already have and the people you are trying to develop.
The path forward
There is no hidden supply of experienced safety managers about to enter the market. There is no single pipeline that fixes this.
The companies that will staff the next decade are the ones building multiple hiring channels, investing in development across all of them, and giving every safety professional tools that stretch what one person can cover.
The ones waiting for one clean fix are going to keep falling behind.


